INTERNET

Internet penetration in Africa can revolutionize tourism by enhancing accessibility, communication, and marketing. Increased connectivity enables tourists to research destinations, book accommodations, and plan activities online, boosting convenience and attracting more visitors. It also facilitates real-time feedback and reviews, improving service quality and visitor experiences.For businesses, internet penetration opens up global markets, enabling them to reach a wider audience and compete more effectively. Additionally, digital marketing strategies become more viable, allowing for targeted campaigns and better engagement with potential tourists.